Coaching Role 6 – Contagious Coaches

In terms of establishing a high-performance team culture, what you do, as the coach, will outweigh what you advise. As the person with the most social status in the group you are contagious. This will be just as true for the captain and social influencers in the team. We experience more social learning when we have less power in a group, and less when we have high power.

Coaches are the ultimate role models for their teams but are often unaware of the possible impact – both positive and negative – they are really having. Our brains are literally designed to mimic any behaviours we experience from those in perceived high-status positions. So as a coach, you are contagious.

In this Module called Contagious Coaches, we unpick the science of role-models and what makes the behaviours of others so contagious.